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Web 2.0 is Social Networking on the Internet

People are hungry for information - answers to their questions, solutions to their problems. Your company can establish trusting relationships with new and existing customers by offering the information they seek. Web 2.0 gives your company the opportunity to get people talking about your products and services. Web 2.0 is not about expensive advertising and risky. marketing plans.

Build it so they will stay when they come

Okay so you've stirred up a lot of 'buzz' about your company's excellent services & products. What could go wrong?

Visits to your site are up ten-fold, but sales are not. You've done your homework. You've written great content five days a week for your company blog. You paid the SEO experts to bring you near the top of search engine results no matter what keywords were entered.

Have you guessed? Many companies are neglecting the vital importance of creating a great customer experience, through ease of use, and a quick closing process. Poor planning and design of the company website. They came all right, many of them did, but when they arrived they felt duped. Many companies have failed in this most important aspect of converting visitors to customers.

Word of Mouth (Mouse) Marketing

WOMM, it's the best source of new business. But it's about local 'buzz'... isn't it?

Getting out there and talking with your customers (no selling!) through your company blog along with a great web site can do a lot for increased business. But there are also the social networking sites.

Imagine creating your friends list on free accounts with Windows Live Space (120,000,000 members), LinkedIn (25,000,000), Facebook (125,000,000), MySpace (240,000,000), and that's just four of many more. YouTube had 5 billion views for the month of June 2008 of the videos posted on their site!