WEB 2.0 MARKETING IS NOT A MYSTERY
succeeding takes a little more effort, and a lot less money
#1 It's great to have a mission statement, but how often does it fit your company goals? Is it the goal of your company to make money? Spend some time defining or refining your company goals.
#2 Define your customer (or prospect) personas. This is a very important step! Begin by categorizing your (expected) site visitors along with your current customers. Don't try to squeeze them into product categories without "listening" first. Categorize by their needs, problems, and their interests.
#3 Develop your company web site to specifically address each buyer persona that you have identified. Beginning on your home page, write good clear content that is interesting to your site visitors. If you follow this step, you are well on your way! Do poorly on this step and the rest will probably be in vain.
#4 Spend time reading popular blogs relating to your business, your buyer personas, their interests, Web 2.0 Word of Mouth Marketing and Technologies.
#5 Start blogging! By all means, do not start out with your product or service in front of you. You're there to help others, to answer their questions, to know them and for them to know you.
#6 Eventually your company becomes known and talked about (hopefully good things being said). If this happens, "Word of Mouth" will spread across other blogs and the many social networking sites.Your following will recommend you and keep buying from you!
